Rolls-Royce’ worst-kept secret, Project Cullinan, is out in the open, literally.
Rolls-Royce, in an open letter back in 2015, undertook to regularly inform their stakeholders about the goings-on of their latest major super-luxury SUV Project Cullinan. This dialogue, which has seen half-yearly updates, now has picture evidence of Cullinan ‘all-terrain, high-sided vehicle’, the latest key milestone in the development programme. This first full-development vehicle will now begin testing in public.
Rolls-Royce is among the most recognised names in the automobile industry and indeed is one of the world’s leading luxury goods brand. They have regularly informed patrons about this painstaking development programme, the advocates of which have been shown the first engineering mule built for the development of the new all-wheel drive suspension system, as well as those created to test the all-new aluminium architecture that will underpin all new Rolls-Royce cars from 2018 onwards.
The ‘Project Cullinan’ development vehicle will travel to numerous locations around the world in a challenging testing programme to ensure that the end product will be ‘Effortless… Everywhere’. Just after Christmas, for example, Project Cullinan will enter the Arctic Circle to undergo cold weather durability and traction testing. Later in 2017, it will travel to the Middle East to endure the highest of temperatures and challenging desert conditions.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said, “This is an incredibly exciting moment in the development of Project Cullinan both for Rolls-Royce and for the patrons of luxury that follow us around the world. Bringing together the new four-wheel drive system and the new ‘architecture of luxury’ for the first time sets us on the road to creating a truly authentic Rolls-Royce which, like its forebears, will reset the standard by which all other luxury goods are judged.”
Story: Jim Gorde
