Sales promotion has been widely considered as the perfect tool for growing one’s business and Ford India follow this quite nicely.
Ford have announced a one-day “Midnight Sale” event catered to all the Ford dealerships in the country. The “Midnight Sale” is a promotional event wherein customers can avail special discount on particular Ford cars. Showrooms will stay open from 8am onwards all the way upto midnight, as part of this event. The Ford Figo is being offered with free insurance and accessories upto Rs 24,500 while the Ford Endeavour is being offered with discounts and benefits of as much as Rs 81,000.
The Ford Classic is now available with discounts and benefits of up to Rs 54,000 which includes free insurance and accessories while the Fiesta saloon is also available with a discount of Rs 72,000. This breaks up as Rs 40,000 cash discount, Rs 15,000 exchange bonus and Rs 10,000 worth of accessories. Ford are also offering special offers for government employees, teachers and doctors, as well as ex-defense personnel. And, if that’s not all to tempt you, customers will also get special gifts with every Ford vehicle purchase, which could be anything from LED TVs to home theatre systems to washing machines. Looks like Ford India are already into the Christmas spirit!
