Mahindra & Mahindra Ltd (M&M Ltd) recently launched Mahindra QWIK, a service initiative for owners of Mahindra’s personal range of vehicles. The QWIK initiative seeks to reduce waiting times at service centres, and the first such facility was inaugurated in Chennai a few days ago.
Mahindra QWIK will be a facility consisting of a compact workshop of one or two bays – each with reverse countdown timer clocks – manned by expert technicians and service advisors specially trained on productivity enhancement techniques. These outlets will handle a preselected set of “wait while we service” jobs and vehicles will be serviced and delivered within 90 minutes (depending on the work), while customers wait in a WiFi enabled AC lounge.
Speaking on the initiative, Sanjoy Gupta, VP – Customer Care, Automotive Division, M&M, said that QWIK was in line with the company’s promise to launch customer-centric initiatives, including previously-launched mobile apps and YouTube channels. The initiative would also encourage customers to take prior appointments using the “With You Hamesha” mobile App, thus further enhancing the service experience.
Story: Gaurav Nagpal
