German automotive giant BMW have officially unveiled the new version of their crossover X6 model in India.
With constant increase in competition from their German rivals Audi & Mercedes, BMW are looking to add to their portfolio of products & expansion of their dealer network in the sub-continent. The new X6 is available in both petrol & diesel variants, powered by a 4,395 cc petrol engine & a 2,993 cc diesel respectively.
The launch was facilitated by BMW India Group President Philipp von Sahr who said, “This new car is not like any other model. It has created a segment for itself. We are confident that the new X6 will definitely attract attention of our customers.” In October, BMW India had fallen behind Audi with sales of 790 units as against the rival’s 882 units, while Mercedes had a sales of 732 units. For the April-October period this fiscal, BMW and Audi are tied at the top with 5,174 units each followed by Mercedes at 3,651 units.
Commenting on the competition provided by both Audi & Mercedes, Sahr added “We’ll continue to be sustainable leader in India. Sales are important, but not at any cost. We don’t give discounts to push sales for competition. With discounts, someone can gain in short term, but not in the long term.” The new crossover X6 model is priced between Rs 78.9 lakh and Rs 93.4 lakh (ex-showroom, Delhi).
