Mahindra & Mahindra Ltd. (M&M) recently felicitated London 2012 Olympic Bronze medal winner, MC Mary Kom with their Bolero SUV.
Presenting the keys to the Olympic medal winner and 5 times world boxing champion, Mr. Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. said that Mary Kom epitomized M&M’s RISE philosophy and their ‘take on anything’ spirit. She fought against all odds and came out on top in her field, and thus the Bolero compliments her personality.
Apart from being an Olympic medal winner and five-time world boxing champion, holding 3 Asian titles and 11 national titles, winning the Arjuna Award, Padma Shri Award, and Rajiv Gandhi Khel Ratna Award, Mary Kom also plays the roles of a mother, wife and daughter. Since its launch in August 2000, the Bolero has evolved significantly, incorporating various features and improved aesthetics. The recently launched ‘New Bolero’ is powered by a new m2DiCR engine claimed to offer better driveability and fuel efficiency. It also incorporates new technology features like Advanced Digital Display with Driver Information System (DIS) and a digital Engine Immobilizer, all-new dashboard, new wood-finish central console, and all-new seats and upholstery. The Bolero brand is quite popular in the online space, with the Bolero community on Facebook currently comprising over 8 lakh members. The YouTube channel of the brand has received more than 2 million views. The Bolero has also been associated with cricketers Gautam Gambhir and Robin Uthappa, both of whom own Boleros.
