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Big Boy Toyz (BBT) have announced that they are adding an e-booking facility to their list of services.

BBT are a well-known name in circles comprising luxury and sports car enthusiasts. They deal in pre-owned luxury and sports cars from various manufacturers. Now with the introduction of e-booking they have taken another step towards making things easier for their customers. BBT claim that in just the previous year, they’ve logged annual sales of Rs 250 crore and, in the current financial year, they plan to extend their annual target to Rs 400 crore by selling 500 cars. With e-booking in place, customers can visit the website, book their cars, make an e-payment, and the automobile will be delivered to their doorstep within days.

Commenting on this move, Jatin Ahuja, Founder, Big Boy Toyz said, “Cruising through our website and our social media pages, consumers are provided with an in-depth insight into the cars we host in our inventories. Looking at the evolving auto industry and the digital landscape we felt it was necessary we strengthen our online presence in order to tap into an untapped market. Our virtual presence has been strengthened over the last one year as we felt it was important to maintain a clear e-booking mechanism for all our consumers. I personally felt that a personal connect with the consumers was important in order to convert them to potential customers. The pull strategy for our working gives us more insight as to what exactly the customers are looking for and the sort of response they give.”

Story: Joshua Varghese


About the author: Joshua Varghese


Would gape at fast cars. Still does but now has a chance to drive some of them. Hates driving in traffic but makes up for with a spot of off-roading or the occasional track outing. Insta: @motoknight


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