Apollo Tyres has introduced three of their fourth-generation range of passenger vehicle tyres for India at the picturesque Zaandvoort Circuit in Amsterdam, The Netherlands.
The new Amazer 4G, Alnac 4G and Aspire 4G tyres bring advanced technology to drivers of passenger vehicles across almost all segments with offerings for wheel sizes from 12-inch through 17-inch.
The 4G range from Apollo has a minimalistic design to cater to superior handling in wet and dry conditions; shorter braking distance and low noise. The wide outer shoulders with narrow intermediate grooves lead to better contact for dry handling. These tyres have reduced aquaplaning and enhanced grip in wet conditions. The centre rib which is optimised for stiffness, lends higher steering precision. Apollo’s 4G range of tyres easily and precisely respond to any unexpected steering corrections, providing maximum driving safety. The unique mix of raw materials ensures maximum traction and shorter braking distances on wet and dry surfaces. These tyres have been extensively tested at IDIADA, Spain and ATP Papenburg, Germany, with some excellent results.
Apollo Tyres have also signed an understanding with Volkswagen to be their OEM (original equipment manufacturer) for tyre supplies across the entire product portfolio.
Speaking on the occasion, Neeraj Kanwar, Vice Chairman & Managing Director, Apollo Tyres Ltd said, “These tyres are a result of cross geography collaboration between our R&D, Manufacturing and Sales & Marketing teams in India and Europe. In line with Apollo’s commitment towards customer’s safety, the R&D team has given extra attention to the safety aspect of these tyres. To keep up with the introduction of newer and bigger cars in India, we would be adding 10-12 new products in the passenger vehicle category in the next 2 years.”
Apollo Tyres will also launch Vredestein, the premium brand of tyres, in India by October 2013. Speaking to Car India at their state-of-the-art tyre R&D centre near Amsterdam, in Netherlands, Satish Sharma, Chief of Indian Operations at Apollo Tyres, said, “We hope to introduce Vredestein tyres in India by the third quarter of this financial year.” To help position the brand, the company has already tied-up with Audi India’s ‘Audi Drive Experience’ held at Buddh International Circuit.
In 2009, Apollo took over Vredestein, considered to be among Europe’s top three tyre companies in terms of quality. The tyres will initially be imported, but will soon be manufactured at Apollo’s Indian facility, which will also be export to markets in the Middle-East and Asia-Pacific regions, including Indonesia and Australia.
