At Renaultution India, Renault reveal their plan to launch five models in three years, and introduce enhanced portfolio.
Renault India announced a significant advancement in their commitment to the Indian market, at Renaulution India 2024. Under this initiative, the French carmaker plans to launch five products in the next three years. This is in addition to the €3 billion (Rs 27,298 crore) investment that Renault recently announced for the four key international hubs outside Europe, which includes India.
The five product launches include entirely new models and the next generation of Kiger and Triber. Upholding their commitment to the “Make in India” vision, Renault India maintain a strong local presence, supported by their Chennai production plant, logistics and technology centre, and design studio. Renault continue to strengthen their commitment to local manufacturing and innovation.
Venkatram Mamillapalle, country CEO and Managing Director, Renault India Operations, said, “Over the next three years, we are set to embark on an exhilarating journey with five product launches, encompassing both entirely new models and the next generation from our current product range. This significant stride forward is not only a testament to our commitment but also marks the introduction of the all-new Renault brand identity to the Indian market. Our primary goal is to deliver exceptional value, create delightful experiences, and evoke a renewed sense of pride among Renault owners.”
To mark the beginning of the Renaultution in India, the French carmaker is making strong additions to its existing product portfolio, with the introduction of the new 2024 range. The new range is equipped with more than 10 new class-leading features, between the three models. In order to cater diverse and growing customer needs and ensure a wider segment coverage, five new variants have been introduced, including India’s most affordable automatic car with Easy-R AMT technology. Overall, each variant has been specifically positioned in terms of content and price, making the full range more accessible and attractive to our customers.
Highlights of Renault Kwid 2024
The new 2024 Kwid gets three new dual-tone exterior body colours on Kwid Climber, making it a total of five. Enhancements in customer comfort include an eight-inch touchscreen media with navigation system on the RXL(O) variant, making it the most affordable hatchback with touchscreen media with navigation in the industry. Further, 2024 Kwid range introduces the RXL(O) Easy-R AMT variant positioning it as the most affordable automatic car available in the Indian market at Rs 5.44 lakh. Further enhancing the safety, all variants now feature a rear seatbelt reminder. With more than 14 safety features as standard, Kwid comes with best-in-class safety. Additionally, the full range has been positioned to offer more value in terms of price and content on each variant making it more affordable and appealing to customers. The Renault Kwid range starts at Rs 4.70 lakh with the RXE manual variant and goes up to Rs 5.95 lakh for the Climber variant with Easy-R AMT gearbox.
Highlights of Renault Triber 2024
The new 2024 Triber range gets an addition of features like a driver seat armrest and powerfold outside rear-view mirrors (ORVM). On board technological advancements include seven-inch TFT instrument cluster and wireless charger. Triber also gets a new Stealth Black body colour. The RXT variant now comes with a rearview camera and a rear wiper. The RXL variant takes it a step further with rear AC with dedicated AC control and vents for the second and third rows and LED cabin lamps added across all variants. Additionally, a PM 2.5 air filter is also introduced. All variants will feature a rear seatbelt reminder. With more than 15 safety features as standard, it has been awarded a four star G-NCAP rating in adult protection. The renault Triber range starts from Rs 5.99 lakh for the RXE manual variant and goes up all the way to Rs 8.74 lakh for the RXZ variant with the Easy-R AMT gearbox.
Highlights of Renault Kiger 2024
The new 2024 Kiger gets new semi-leatherette seats and leatherette steering wheel. Technological advancements include a welcome and goodbye sequence with auto fold ORVM and a bezel-less autodim inside rear-view mirror (IRVM). Kiger also gets the red brake calipers on the turbo engine variant. The 2024 range comes with more features like auto air conditioning, powerfold ORVM introduced from RXT(O) variant, cruise control on RXZ ENERGY variant and LED cabin lamps on all variants. On the safety criteria, all variants feature a rear seatbelt reminder. Further, the line up gets new RXL variant with Energy Manual at Rs 6.59 lakh and Easy-R AMT at Rs 7.09 lakh and the RXT(O) variant with the Turbo Manual at Rs 9.29 lakh and X-Tronic CVT powertrain at Rs 10.29 lakh, expanding the range. The Kiger 2024 range starts from Rs 5.99 lakh for the Rxe manual variant and tops out at Rs 10.99 lakh for the RXZ variant with the turbocharged engine and X-Tronic CVT gearbox.
Renault India are offering two years standard warranty and seven years extended warranty across their new 2024 range.
Renaultution India 2024 also marks the evolution of the brand and includes a number of customer centric initiatives such as:
New Brand Identity: In sync with the Renault Group global direction and reinforcing the commitment for the India market, the new brand identity will be adopted within the network in 2024 and the adoption can be seen across all products starting 2025.
New Customer Strategy “DISHA”: Renault embrace “Customer Centricity” as the DNA of their brand, introducing the DISHA customer experience strategy. Aimed at driving delightful experiences, DISHA embodies a 360-degree evolution across all customer touchpoints and channels, creating “Moments of Truth” powered by strong digital innovations. We know DISHA is an acronym but what it is has not been mentioned.
LeClub highlights: The Renault Owner’s Community, LeClub, boasts a thriving community of nine lakh plus customers in India. Renault offer amongst the best loyalty and referral programs, which will be getting further strengthened with the launch of the Renault LeClub program.
Closer to Customers: Renault’s commitment to innovation and customer-centricity is exemplified through the use of state-of-the-art “Showroom on Wheels”, that brings the showroom experience directly to customers and doorsteps, offering on the spot test drives, bookings, and car finance options.
Renew: Renault India unveil “Renew”, an upgraded and global used car program with refurbished and certified vehicles. Launching nationwide, it offers a seamless trade-in experience. Customer centric services like zero down payment for exchanging existing vehicles, finance options, and a digital experience will be on offer. Renew will be a standalone brand offering certified used cars sales and purchase, to both renault and non-renault models. With a focus on quality and transparency, “renew” targets first-time car buyers, reinforcing Renault’s commitment to customer satisfaction in both new and pre-owned markets.
Story: Charan Karthik
