Women’s empowerment has been a buzzword for a while now, but when it comes to mobility, that’s when we get really interested. Porsche have a Cayenne to facilitate just that.
Porsche India have partnered with ‘Women Beyond Boundaries’ (WBB) for a 20-day expedition across the Himalayas. The objective for Nidhi Tiwari, founder of the organisation, is to showcase women’s empowerment through mobility by driving the 4,000-km route over some of the most challenging terrain together with her navigator Neha V Sadananda. Porsche will provide a Cayenne Diesel for this trip, set to commence on 18 June from Gurgaon. The drive will test the Cayenne’s endurance on some of the highest motorable roads in the world – Khardung La and Marsimik La – as well as put its off-road capabilities across different terrain as well as riverbeds to the test.
The Porsche Cayenne Diesel will cross a dozen high-altitude passes during the drive. The 3.0-litre V6 turbo-diesel delivers 245 PS and 550 Nm through the eight-speed autobox driving all four wheels, with three off-road modes to ensure maximum support for the driver. The smart electronics suite including Porsche Traction Management (PTM), Porsche Hill Control and Porsche Air Suspension Management (PASM) will prove to be a boon in those conditions.
WBB is an organisation that runs extreme overland journeys (XOL) that push boundaries to achieve empowerment through mobility. As part of its core mission, WBB showcases mobility solutions adopted by women in the remote areas through which they traverse. In keeping with this objective, the WBB team will also have interactions with the local women of Ladakh driving to motivate their movement between remote communities. This will be done with the help of the local administration and community participation. In addition, the expedition will also interact with local communities to spread awareness on women’s health in collaboration with a reputed local NGO.
Pavan Shetty, Director of Porsche India, said: “We are absolutely delighted to partner with WBB on this unique initiative and see their activities as an essential contribution in the overall progress of women’s empowerment. Through this expedition, we want to support this cause and also showcase the endurance of the Cayenne in some of the most remote places in the world.”
Nidhi Tiwari, founder of WBB, said: “We are glad to partner with Porsche India for such an initiative. With the spirit of women empowerment, and a sensitive cause of women’s health and cancer awareness in the remotest corners of the country, we believe in going beyond all perceived and conventional boundaries. We are equally excited to get behind the wheel of the Porsche Cayenne on some of the most unique roads in the world.”
