FIAT-owned Ferrari becomes the world’s most powerful brand
THEY ALREADY MADE some of the most powerful supercars in the world, but the Global 500 survey considers the
Italian marque as the world’s most powerful brand.
In an extensive survey that was conducted to assess the brand value of various companies, Brand Finance found that despite being a small company, Ferrari’s brand affection and loyalty were the two main factors that made the
Prancing Horse the world’s most powerful company.
Apart from emerging number one in the survey, Ferrari was also the only automotive company in the world that was considered in the top five.
On this occasion, Ferrari Chairman Luca di Montezemolo said, “Behind this acknowledgement are exceptional products made by equally exceptional men and women. They made it possible and for that I thank them.”
