Prestigious fashion and trade event now in its second decade
VOLVO, THE RENOWNEDScandinavian car company, will foray into the Indian fashion arena with fashion diva Ritu Beri to showcase designs that have their origin in the common philosophy of ‘designed around you.’
Commenting on this foray, Tomas Ernberg, Managing Director of Volvo Auto India, said, “Our synergies with Lakme Fashion Week refl ect our common understanding of people and our endeavour to offer them products that are stylish, sophisticated yet personal. In keeping with our philosophy of ‘designed around You’, Volvo Cars will showcase fashion through a completely new prism – through the eyes of a fashion icon.”
