Luxury car manufacturer, Volvo Cars, has become the official car partner for the forthcoming design carnival, Lakme Fashion Week.
This is one of India’s most prestigious fashion and trade event which is now entering its second decade.
The Scandinavian cars company will set its foot in the Indian fashion arena with fashion diva Ritu Beri to showcase designs which have stemmed out of a common philosophy of ‘Designed Around You.’ Commenting on this foray, Mr. Tomas Ernberg, Managing Director, Volvo Auto India said, “Our synergies with Lakme Fashion Week reflects our common understanding of people and our endeavour to offer them products that are stylish, sophisticated yet personal. In keeping with our philosophy of “Designed Around You”, Volvo Cars will showcase fashion through a completely new prism – through the eyes of a fashion icon.”
