The recently launched hatchback from Renault – the Kwid has crossed the 50,000 bookings benchmark. What is interesting is all the bookings were made in less than a month of its official launch.
The Kwid was launched in September this year, and was priced extremely competitively with a starting price of Rs 2.56 lakh (ex-showroom Delhi). The company has been expanding its base in the country from 14 sales and service centres in 2011 to 180 facilities currently across the country. To help boost sales, Renault also launched the Renault Kwid Virtual showroom a few weeks back and you can read about it here.
Commenting on the occasion, Sumit Sawhney, CEO and Managing Director, Renault India, said “I thank Indian customers for their phenomenal response to Renault Kwid and I am grateful for their trust in the Renault brand. Deliveries have commenced across India to celebrate the festive season with our customers. We have ramped up the production and are taking concerted efforts to further accelerate production to enable faster deliveries. The growing acceptance by first time buyers indicates that Renault Kwid is truly an aspirational product, offering an outstanding value proposition. Together with first time buyers, we are also seeing new consumer trends across urban and rural India.”
