The tyre was unveiled by the company’s top management along with cricketing legend A B D Villiers, who has been roped in as the face of the new brand.
These are the first indigenously-produced tyres made by an Indian company to be approved by a leading luxury car manufacturer.
MRF Limited have entered the luxury car tyre space with the new Perfinza range of premium tyres which have been released in India, before being made available in international markets. The development of these tyres has been made possible by MRF’s continued commitment towards investments in R&D within India and abroad, and the tyres have undergone extensive testing under wet and dry conditions in India, Germany and the IDIADA proving grounds, Europe’s most comprehensive independent testing centre, near Barcelona in Spain.
MRF Perfinza tyres are currently available for over 60 luxury and premium cars in India, backed by MRF’s far-reaching network of showrooms across the country. Aside from being rated to be used on high-speed luxury cars, this range of tyres also features asymmetric tread patterns, a silica-based compound, and offer a balanced package of ride, handling, traction and control in all weather conditions.
Speaking on the launch event, Koshy K Varghese, Executive-Vice-President Marketing, MRF Ltd, said, “Our R&D Engineers had one word in mind when they engineered this tyre – Perfection. Perfinza by MRF is a tyre that delivers the perfect drive every time.”
The Perfinza range of tyres is offered for luxury cars like Audi, BMW, Mercedes-Benz, Mini, Jaguar and Volvo. Apart from these the new MRF tyres also also available for various car models from Maruti Suzuki, Volkswagen, Honda, Ford, Hyundai, Toyota to name a few.
Story: Anosh Khambata
