Leaving a Mark
Inspiration can come from anywhere. The world and, in fact, nature have no shortage of design cues and enticing shapes and colours. Infusing their essence into automobile design and creating stunning designs that will appeal to a number of potential buyers with varied ideas of beauty and individual style is where the challenge begins.
The biggest, most magical inspiration for Kia Motors is the tiger. With their iconic Tiger nose grille adorning their cars, it sets them apart with the unique presence and stands as a mark of the power it holds within. An epiphany may strike at any time, just like a footballer does, with precision control, gifted agility, and unmatched skill. At the same time, the most calming of moments elements may enlighten the mind ― watching a ballerina with her poise and refined elegance or even staring at the stars into the brilliance of the universe, while fireflies dazzle with their luminescence. A humming-bird sees speed meet stability, while even a slinky spring can add essential science with a touch of playfulness to the mix.
It’s about attention to detail and the finer balance of things. Every material that goes into the design and construction has a reason to be there doing exactly what it does. Quality is merely the result of giving every aspect its due.
