Building a new reality Kia Design
The modern world is a fast-changing dynamic that sees the age-old truth of evolution seemingly at its peak: survival of the fittest. Except that being the fittest is not merely enough. To lead the way, to be a clear leader, one must not merely exist but thrive. And that’s what Kia has been up to. Through the years, it has worked hard to absorb all the lessons and channel its energy and effort into creating newer, better, more evolved forms of automobiles that aren’t just cars, but a way of life. People don’t just buy cars. They get into a way of life. And it doesn’t have to be something unattainable. Like everything great, it can come in all shapes and sizes. Once you’ve experienced what the future holds and wholeheartedly accept that you’re living it today, the experience is almost unreal. The best part is, it doesn’t have to cost the earth. Kia is leading the way one design and one car at a time, each bringing in a little more of what it has learned into the real world.
Standing tall Kia Design
When you’re stronger, better or more committed, it shows. There’s an indisputable air of confidence, of marked superiority, and a distinct presence that simply cannot be ignored. These qualities, with Kia, come naturally. It’s not just done its research, but has tried and tested several cars in its portfolio across various global markets to varying degrees of success and has, as such, found the winning formula to take it further with each attempt.
Not every carmaker dares to venture into new territory with a new sword drawn. Some prefer proven hardware. But in this ever-changing world, will that ever be enough? Kia Motors knows that it takes a special attempt. To side with a leader, the new world will need to know that the new titans are here to stay, that they will go further still, and that they will always be there when most needed. With the new mid-SUV, Kia has readied a specific salvo and it will surely make potential buyers have a major rethink before settling for anything else.
When it comes to the deciding factor, years of passion, hard work, and dedication will always trump half-hearted attempts by those who play by the book.
Also read: Kia Motors Design I – Shaping the Future
