The new ‘British Villains’ advertisement produced to launch the new Jaguar F-Type Coupé, and made famous through its debut television appearance during Superbowl XLVII this year, was broadcast in the UK for the first time during the half-time break of the UEFA Champions League match between Manchester United and Bayern Munich.
More than 2.2 million viewers saw the advertisement during this coveted spot. The advertisement will continue to run in a mixture of one minute and 30-second executions throughout April and May on networks including ITV1, Channel 4 and Sky Atlantic.
A special two-minute version of the advertisement, which is directed by Oscar-winner Tom Hooper, and features iconic Hollywood actors like Sir Ben Kingsley, Tom Hiddleston and Mark Strong. The advertisement will be showcased across cinemas during the months of April and May, in screenings prior to blockbuster films including the upcoming Marvel movie – ‘Captain America: The Winter Solider’.
The ‘British Villains’ creative idea for the campaign was devised by global communications agency Spark44. Mindshare is responsible for Jaguar’s global media planning and buying.
Check out the ‘British Villains’ advertisement by clicking here.
Story: Sayem Parvez Syed
