Hyundai Motors seem to be stepping it up, as they showcased new design concepts and technology at the 11th Seoul Motor Show.
The Korean carmakers unveiled the ‘Enduro’ lifestyle urban Crossover Utility Vehicle (CUV) design concept, wit the name derived from the word ‘Endurance’. The boffins over at Hyundai claim that the Enduro design combines SUV design cues with visuals of rally prepped motorcycles – a supposedly perfect design for individuals who appreciate modern as well as adventurous and sporty looks.
As seen in the picture, the Enduro features a hexagonal front grille, side skirts with step bars, C-pillars fitted with aerodynamic air blades, the SUV-styled front-fender and the higher ground clearance. All of which adds up to give the Enduro a strong and robust look. Apart from the new exterior design, the other dynamic and technological features include side and rear-view cameras instead of door mirrors, a variety of folding options for the rear seat for more space, and an integrated infotainment display with multiple functions.
The Enduro combines a rugged form with bold styling, which showcases an essence of adventure and freedom for those wanting to escape the ordinary.
The other eye-catcher at the Seoul Motor Show was the Racing Midship 2015 (RM15) concept by Hyundai. The RM15 is the company’s only mid-engined, aggressively styled, high-performance coupé, which showcases Hyundai Motor’s passion for performance and development in advanced vehicle technologies. The RM15 features an aluminium space-frame as the core structure, with a covering of stiff body panels made from carbon-fibre reinforced plastic (CFRP), and painted to match what will be the colours of the WRC i20 rally car.
The new RM15 features a host of modifications to boost the car’s performance, handling and efficiency. Powering the RM15 is a Theta 2.0-litre T-GDI engine, which is mounted transversally behind the front seats and ahead of the rear axle ensuring optimized weight distribution. The turbocharged engine generates 300 PS and 383 Nm of torque. The car clocks the 0-100 km/h sprint in 4.7 seconds. Other features include a WRC inspired roll cage and 19-inch alloy wheels.
Joonhong Park, Senior VP, head of High Performance Vehicle Development Center, Hyundai Motor Group said, “The RM15 is another bold statement of the progressive spirit of Hyundai Motor, illustrating what we can achieve when we channel our passion and enthusiasm into a product that is not limited by convention.”
On paper, the RM15 looks like a cracker of a car, but we’ll have to wait until a time (if at all) Hyundai decide to turn it into a production model, and we get behind its wheel before we pass definitive judgement.
Story: Ryan Lee
