Call this an effective sales promotional activity or just a mere marketing gimmick, we just can’t stop admiring the Japanese philosophy.
Honda Japan are all ready to roll-out a special edition candy floss-pink “Fit She’s” hatchback, solely targeted towards women. Well it certainly isn’t fuel efficient, neither dose it have ABS! But here’s the catch, this Honda Fit has a windscreen which blocks 99% of wrinkle causing UV rays. Also, the air-conditioning system pumps out ionically charged particles, thought to make the skin softer.
This special edition car is all draped in pink colour – the upholstery is fully decked in pink in colour, the pink stitching on seats, steering wheels and floor-mats, as well as pink metallic around the gear stick and display panel. This Fit hatchback comes in a shiny pink paint job as standard edition, although you can get yours in brown and white colours too. The cherry on the cake is that the car embodies the “Only for the fairer sex” all over it. Well, all the ladies out there surely will agree that there is a heart in this car, which understands them!
The special edition Honda “Fit She’s” hatchback will cost around $16,000 (INR 8.6 lakhs approx) and as of now is only available in Japan. Honda have not yet stated anything regarding this ‘She’s’ hatchback going global.
