Audi further strengthened its association with Bollywood star and Audi brand enthusiast John Abraham who had recently booked an Audi Q3, recently.
Mr. Michael Perschke, Head, Audi India handed over the keys to an Audi Q3 to John who bought this SUV for his sister-in-law, Anca Abraham. The Q range has been a game changer for Audi in India, with an increasing number of its customers demanding luxury mobility in a compact form. Since its introduction at the 2012 Auto Expo in New Delhi, the Q3 has been one of the most awaited vehicles in India, evident from 500 bookings within five days of its introduction.
The Q3 has further strengthened Audi’s leadership in the luxury SUV segment in India, with its larger siblings the Q5 and Q7 already being very popular. Audi is also the market leader in the sports car segment with the R8, R8 Spyder, RS5 and TT Coupé. Apart from these, Audi’s offerings in India include the A4, A6, A7 Sportback, A8L, and S4.
Audi’s monthly sales grew by 82% in September 2012 over the same period last year (September 2011), with its highest monthly sales of 1,011 vehicles (September 2011: 555 vehicles). Its sales in the first three quarters of 2012 (6,417 cars) have already surpassed its total sales for 2011 (5,511 cars). Audi posted a 52% YTD growth rate (Jan-Sep 2011: 4,210 cars) and is confident of achieving its target of 8,000 cars for 2012 before the year end.
Audi plans to expand its network to 25 dealerships by the end of 2012 from its existing 21 centres. The company recently opened showrooms in Coimbatore, Delhi West, Nagpur, Bhopal, Navi Mumbai and Goa, in addition to its showrooms opened last year in Delhi South, Chennai, Ludhiana, Surat and Indore. Showrooms are also planned in Lucknow and Kanpur, among others.
