Tata Motors launch Tata Motors Genuine Oil in partnership with Petronas for the company’s range of passenger vehicles in India
Story: Team Car India
Tata Motors have launched Tata Motors Genuine Oil (TMGO) for their passenger vehicle range in association with Petronas Lubricants International. The association has resulted in the launch of two lubricants – Tata Motors Genuine Oil CH-4 15W-40 for the company’s diesel vehicles and the Tata Motors Genuine Oil 80EP for their petrol powered cars. Together the companies plan to launch a range of nine co-branded products eventually for the Indian market. This is the first time that Tata Motors have associated with Petronas in such a venture.
This new range of branded lubricants have been formulated from high performance base oils and additives, providing optimum engine performance through excellent deposit control and wear protection. These lubricants have been developed as per the regulations and specifications required for the Indian passenger vehicles market and will be available through PETRONAS distributor network of over 3,500 outlets, across India today and will be rolled out progressively in 2016.
“Tata Motors has always worked with a customer centric approach and providing its customers with the best post-purchase experience. With the new co-branded TMGO range of lubricants now available, we are creating a distinct & differentiated value proposition in the market. We will continue to provide our customers with the best lubricant technology expertise and support in today’s competitive market place. We are happy to have partnered with PETRONAS in developing this range for our vehicles. With a commitment to deliver better performance, TMGO will offer trusted support to our customers and will further enhance the customer experience,” said Dinesh Bhasin, Head, Customer Support, Passenger Vehicles Business Unit, Tata Motors Limited.
Meanwhile Petronas Lubricants (India) Pvt Ltd’s (PLIPL) Chief Executive Officer, M P Singh, said, “PLIPL has recorded steady volume growth at 40% CAGR and is aiming to capture 5% total market share by 2019. PLI in India is now entering the next wave of growth in line with our aspirations and we are confident that the coming together of Tata Motors, a highly-respected leader in automotive engineering, together with PLI will help us better our position in this market as a leading provider of premium lubricants. We are offering a unique proposition through TMGO to further strengthen our relationship with customers and deliver products for engine care that is built upon a strong legacy in lubricants technology.”
