Called the Macan, new offering to be part of Strategy 2018. THE VOLKSWAGEN group love making SUVs and great ones at that. Porsche, the marque acquired by VW, have confi rmed the name of their forthcoming new SUV: the Macan.
The name has been derived from the Indonesian word for ‘tiger’ and combines suppleness, power, fascination and dynamics: the core characteristics of this new all-terrain car.
Bernhard Maier, Executive Vice President (Sales & Marketing), Porsche AG, said, “The name of a new Porsche has to fi t with the brand, sound good in very many languages and dialects and evoke positive associations.”
This addition to the Porsche model range forms a key component of the company’s Strategy 2018, by which the sports car manufacturers wish to expand their model portfolio. Porsche intend the Macan to emulate the success of the Cayenne. The new car will start coming off the production line at the Porsche factory in 2013.
