Yet another feather in the iconic British marque’s cap, as J.D. Power 2013 Automotive Performance, Execution and Layout (APEAL) Study, has bestowed Range Rover the highest APEAL score in its segment and of any model in the industry in the year 2013.
The Land Rover brand ranks 4th overall, an improvement of two placements from their previous best of a 6th place achievement in 2012. Range Rover was also crowned as the winner in the ‘Large Premium Crossover/SUV’ category in both 2010 and 2011.
The APEAL Study serves as the industry benchmark for new-vehicle appeal and has been completely redesigned for 2013. Owners evaluate their vehicle across 77 attributes, which roll up into an overall APEAL score on a 1,000-point scale. The 2013 APEAL Study is based on responses gathered between February and May 2013 from more than 83,000 purchasers and lessees of new 2013 model-year cars and light trucks who were surveyed after the first 90 days of ownership.
