Investment of Rs 150 crore made at Pithampur plant to manufacture SUVs
COMMERCIAL VEHICLE makers Force Motors Ltd plan to foray into the passenger vehicle segment by launching sports utility vehicles (SUV) under the Force One brand.
The company offered a teaser preview of their new SUV that is scheduled for launch later this month. Force Motors are known for their light commercial vehicles Tempo, Matador and Traveller and a hardcore off-roader called the Gurkha, which is priced at Rs 5.44 lakh (OTR, Pune). The company has already invested about Rs 150 crore over the past 12 to 18 months in its plant to manufacture SUVs at Pithampur, Madhya Pradesh. Prasan Firodia, MD, Force Motors, plans to sell 4,000 SUVs in the fi rst year of production.
