Audi have launched the third edition of their Mobile Terminal in India, designed to be a fully-functional mobile showroom offering the Audi experience in over 40 cities.
Initially introduced in 2015 as a customer-focused initiative, the Audi Mobile Terminal, which is based on the Audi Terminal concept, is a fully functional mobile showroom designed to provide the complete Audi experience to their potential customers – whether in a metropolis or a non-metro city.
“Customers in non- metro cities reflect similar luxury aspirations as any customer in Mumbai or Delhi. While technology has been the enabler in information accessibility, the dynamism of entrepreneurs and professionals from these regions who aspire to own luxury cars like Audi is vital for us. The Audi Mobile Terminal has been especially designed to fulfill their needs. It takes the Audi brand right to their doorstep as we understand that these customers deserve luxury wherever they are,” said Rahil Ansari, Head, Audi India.
The aim of the Audi Mobile Terminal is to take the brand to the doorstep of the Audi customer, while also showcasing Audi brand values experientially. Besides displaying a host of Audi range of products, Audi Collection and accessories, the Audi Mobile Terminal concept serves as a hub for conducting test drives and enables customers and potential customers to connect with Audi dealers for enquiries, new bookings and after sales support. The first showcase being held at Meerut between 22 and 23 April, 2017.
Story: Sahej Patheja
