Apollo markets to now also include Switzerland, Austria and Denmark
After the success of its winter and summer passenger vehicle tyres in the European market, Apollo Tyres recently launched an ultra high performance summer tyre – Aspire 4G, at the Geneva Motor Show. This next generation tyre from Apollo Tyres will be available in W and Y speed ratings suitable for speeds up to 300 kilometers per hour. The Aspire 4G will cater to around 50% of the cars in the highly fragmented summer W and Y speed rated European market, with fitment in cars like the BMW 5-series, Mercedes E-class, Audi A6 and Volkswagen Passat.
At the Geneva Motor Show, Apollo Aspire 4G is fitted on the futuristic Evonik Light Weight Design (LWD) car, on display at the Green Pavilion. Apollo Tyres and Evonik, in association with sports car manufacturer Lotus Engineering, have developed this eco-friendly car. Christened Evonik LWD Lotus, this car, riding on Apollo tyres, offers low rolling resistance and fuel savings of up to 8%.
Chairman of Apollo Tyres Ltd, Onkar S Kanwar, also recently inaugurated the company’s mega-format, branded lifestyle store called Apollo Super Zone in Mumbai. This 2nd Super Zone in Dahisar, Mumbai, is 1000 sq ft store conveniently located near a large residential area. The store has been opened by one of Apollo’s premium and longstanding business partner Shakti Sai Tyre Pvt Ltd. Apollo Super Zones are premium branded retail outlets by Apollo Tyres, manned by skilled and knowledgeable staff, and equipped with facilities like a play pen for children, wireless internet, pantry and cloak rooms – an experience which is often associated with lifestyle stores. Mumbai, with a market potential of over 20,000 tyres per month, is an obvious choice for the 2nd Apollo Super Zone – the only other Apollo Super Zone being in Kolkata.
