Škoda have announced their new compact SUV, the Karoq, with its name derived from the language of Alaska’s indigenous people.
The name Karoq is a combination of terms ‘Kaa’Raq’ (car) and ‘Roq’ (arrow). The name and its spelling originate from the language of the Alutiiq, an indigenous tribe who live on an island off the southern coast of Alaska. The new Karoq is aimed at Škoda’s SUV campaign. The Škoda Karoq will be introduced to the public for the first time in Stockholm on 18 May 2017.
“The Škoda Karoq is a completely newly designed SUV that sets new benchmarks for our brand and its segment in every way. With this new SUV, we are taking the next logical step in our SUV strategy,” says Škoda CEO Bernhard Maier. “The Škoda Karoq impresses with its unique brand identity and a distinctive product identity and is introducing – alongside the typical Škoda strengths – the brand’s new, emotive design language into the compact SUV segment,” adds Maier.
Story: Sahej Patheja
