Volkswagen have introduced ‘Sport’ variants for the Polo, Ameo, and Vento consisting of design updates to make the models look more athletic. Along with the updates, Volkswagen have also announced a 360-degree marketing campaign.
The Sport edition Vento was launched earlier, but now, the Polo and Ameo are joining the fold. The new models feature a gloss black roof, side decals, a rear spoiler, and a carbon finish wing-mirror covers. Mechanically there are no changes to cars, although we would have liked a more pep from the Sport variants.
Apart from the new models Volkswagen have also introduced a new 360-degree marketing campaign #BeASport, where prospective buyers can enter a competition by writing a slogan with #BeASport, with the winner of the competition getting a Sport edition car.
Speaking on the occasion, Steffen Knapp, Director, Volkswagen Passenger Cars India, said, “Volkswagen car lines endow the characteristics of the #BeASport campaign, offering the precision, power and performance as demanded by the Indian customers. With our special editions, we aim to reinstate the cheer, fun and the spirit of driving among our prospective customers this sports season.”
The Sport edition models of the Polo will start at Rs 6.93 lakh, the Ameo at Rs 8.30 lakh, and Vento at Rs 10.70 lakh and will be available across all Volkswagen dealerships in India.
Story: Sahej Patheja
