MG Digital Showroom in Bangalore doesn’t have the popular MG Hector on display but instead uses digital tools like Augmented Reality and AI-based Human Recognition to showcase the brand’s car model to walk-in customers.
Setting up a full-fledged car showroom needs huge commitment, and not to mention, massive investment. With the current economic doldrums the Indian automobile industry is currently facing, having an inexpensive alternative for car dealer seems to be a more logical approach. Situated in IT Capital of the country, the first MG Digital Studio is a sharp departure from the traditional automotive showroom, showcasing the future of automotive retail. With increased costs of operating a conventional car showroom including aspects like space, rentals and infrastructure; the new business model helps unlock operational efficiencies and offers more convenience as customer preferences move towards digital.
Customers visiting the showroom can explore and customise MG Hector and future MG Motor vehicles using digital tools such as ‘Immersive Voice’ and AI-based Human Recognition etc. Apart from the Interactive Visualiser, the Digital Studio also offers Augmented Reality and other digital tools to make the experience more interactive. Rajeev Chaba, President and Managing Director, MG Motor India, said, “The first MG Digital Studio is a pilot project and showcases our vision towards the future of automotive retail without a car on display. With the growing importance of omni-channel brand presence, we believe that such showrooms represent the next-generation network footprint in the automotive business.”
MG Motor India have joined hands with Mumbai-based Eccentric Engine to create the new-age MG Digital Showroom and shape the Automotive Visualisation Platform for the car maker. While Eccentric Engine has partnered with Digital Jalebi for the Interaction Design. Owing to origin in the gaming Industry, Eccentric Engine saw the opportunity of using Gaming-based Visualisation techniques to solve the Omni-channel Product Visualisation Problem. Talking about the future of car showrooms, Varun Shah, Co-Founder, Eccentric Engine, said, “We believe that the future of automotive sales is ‘Omni-Channel’. We look forward to partnering with MG Motor to visualise their products through more futuristic touch-points.”
The MG Hector has been a runaway success for the company in India as the SUV has received over 38,000 units bookings since it’s launch and achieved retail sales of 3,536 units in October alone.
(Also Read: MG Hector Booking Reopens)
