In less than 5 months of its launch, the Elite i20 has crossed the 56,000 bookings benchmark and more than 3, 00,000 inquiries. Success of this magnitude has been tasted by very few cars in the market.
Commenting on the success, Rakesh Srivastava, Sr. VP, Sales & Marketing Hyundai India said, “We are overwhelmed by 56,000 customer bookings on strong appreciation and acceptance of the new Elite i20 making it a huge success. The demand of Elite i20 has doubled and in November we sold 10,500 units. We are working towards increasing its production for faster deliveries to offer a delightful experience to customers. The Elite i20 has seen heightened response across the country for petrol and diesel variants creating new Elite customers for future. Hyundai reaffirms its commitment to the customer and will continue to bring world-class products.”
Hyundai’s creative ad campaign “Uncompromise”, its massive dealer network of 405 outlets across the country, and more than a 1000 service centers have helped accomplish this milestone. The Elite i20 is a sought-after car in amongst prospective buyers and commands a waiting period of 2.5-3.5 months at least. However, the Korean marque is working hard at bring down the waiting period to a minimum.
Story: Aniruddha Mulgund
