J.D.Power Study has ranked Madras Rubber Factory (MRF) as India’s number one tyre company for the fourth consecutive year again.
MRF has been India’s true multinational tyre manufacturer; whats is credible is that this a unique record on its own that MRF has been ranked highest for the 10th time in the last 13 years. The Tire Customer Satisfaction Index (TCSI) study conducted by J.D.Power Asia Pacific has ranked the Madras marque as No.1 in customer satisfaction index.
Industry expert also feel that car manufacturers who are going through difficult times are preferring to fit their Original Equipment Cars with Tyre brands which have acknowledged customer preferences and rankings from such reputed Surveys. The J.D.Power study, measures satisfaction among original equipment tire owners during the first 12 to 24 months of ownership across four factors: appearance, durability, traction/handling, and ride. What is special about MRF, as compared to all the multinational tyre companies/competitors in India, is MRF‘s understanding of the customers and road conditions. Along with this, MRF’s ability to translate this understanding into making tyres suited for Indian roads, is what keeps them at the top.
