In light of the recent hike in excise duty, Hyundai India has announced an increase in prices across all its models. The revised prices will be effective immediately at the company’s outlets across the country.
Commenting on the price hike, Rakesh Srivastava, Sr. Vice President, Sales and Marketing said, “In these adverse market conditions, the price increase is necessitated on account of the higher excise duty and increased input cost. We have increased the prices across all models starting from Eon to Santa Fe in the range of Rs.15, 000 – 1, 27,000 effective from January 01, 2015.”
We will have to wait and see whether or not this price hike will have an adverse effect on Hyundai’s popularity and sales figures.
Story: Aniruddha Mulgund
