Over 600 Fiat owners from across India congregated at the company’s Ranjangaon plant recently for a special event.
The owners came in more than 200 Fiat cars from 15 cities including New Delhi, Mumbai, Chennai, Bangalore, Hyderabad, Coimbatore, Trivandrum, Surat, Mangalore, Goa, Dehradun, Raipur, Udupi, Indore and Pune. The enthusiastic owners were taken for a visit of the company’s manufacturing facilities including the Fiat Power Train (FPT) division. The company also arranged audiovisual presentations on its current and upcoming car portfolio, and organised a short quiz around the same theme with prizes for well-informed owners. The company also launched the “Team Fiat India” national referral program wherein members could avail of benefits and rewards on Fiat products and services.
Fiat’s MD said that the visit was arranged to allow the owners a first-hand experience of the technology that goes into the manufacturing process of Fiat cars. The company hopes that this event will help to strengthen its position in the Indian market.
