The tyre manufacturer is working towards increasing reach in South-East Asia
After making an impact in Thailand and Indonesia, tyre major Apollo Tyres has now announced the setting up of an office in Malaysia, the third-largest automotive market in the region. The company is targeting a larger share of the Malaysian replacement tyre market which has an annual capacity of 5,80,000 truck-bus radials and 9.5 million passenger car tyres. Satish Sharma, President, Asia Pacific, Middle East & Africa, Apollo Tyres, inaugurated the new office in the presence of select business partners and company officials, and had this to say, “Over the past two to three years we have been making steady inroads into the Malaysian market as this is a pivotal market for our growth in the region. Our product range fits well with the Malaysian consumer requirements and with the support of our key distribution and retail partners in Malaysia, we have been able to penetrate most of the key replacement tyre market segments. Now that we have a foothold in Malaysia, we believe it is the perfect time to step up our focus in this market with the establishment of the Apollo Tyres’ Malaysian subsidiary.”
