As part of its Horizonext strategy, Tata Motors has announced the launch of Tata Motors Service. It’s a renewed customer service program meant to enhance their customer service levels.
They’ve also come up with a Biometric and RFID-based real-time tracking system of vehicles, termed the ‘Vehicle Tracking and Bay Scheduling’ (V-TABS), to provide live information regarding the location and status of vehicles while at the dealer workshop thus enabling customers to keep track of the progress of their vehicles.
The company today rolled-out 11 distinctive service offerings, under the three brand promises of Responsive, Reliable and Best Value Service. Unveiling the new brand identity for its Service programme, Mr. RanjitYadav, President — Passenger Vehicle Business Unit, Tata Motors, said, “Through ‘Tata Motors Service’, we pledge to bring the best-in-class vehicle after-sales service experience for our discerning customers. As a part of our even greater focus on customer delight in our HORIZONEXT strategy, these service initiatives harness technology, our network and customer insights to take customer service to a higher level of customer satisfaction.”
