Famous the world over for his thirst for adventure and exploration the hard way, Bear Grylls, the star of ‘Man vs Wild’ and ‘Born Survivor’ has been announced as Land Rover’s new global brand ambassador for the long term.
The partnership was announced just ahead of the launch of the new Discovery, which takes place on September 3. Land Rover said that Bear was ‘one of the world’s most recognised faces of survival and adventure’ and ’embodies Land Rover’s ‘Above and Beyond’ spirit.
Bear Grylls said: “I’ve used Land Rover vehicles throughout my life, during my military career, on countless expeditions and then while filming, from deserts and jungles to the highest mountains. They always deliver a rugged reliability that you can always count on when the chips are down in hostile environments. Land Rover is all about adventure, and adventure has always been in my DNA. For the toughest challenges, a Land Rover is always my vehicle of choice, which is why I’m so proud to be associated with the brand.”
Story: Jim Gorde
