Toyota Kirloskar Motors seem to be on an upswing as the company has recorded a robust 75 per cent growth in the Indian market this financial year (April and October).
This is quite an achievement, considering that the Indian car market is going through a slump because of the recent recurrent hike in petrol prices and the rising interest rates for car loans. Toyota are among the few car manufacturers who have been able to grow even in this slow-moving market. Toyota are really serious about increasing their market share in the small market and that was the reason why the company launched diesel variants of their popular hatchback, the Etios Liva, and the budget sedan, Etios. The diesel trend has really picked up in the past few years and every manufacturer has a car available with a diesel engine. Toyota are no exception.
Toyota also plan to increase the number of dealerships in an attempt to cover more cities and provide better service throughout the country. They will also invest about Rs 2,000 crore for expansion of their production facilities and localisation of components.
