Mahindra call it their ‘Young SUV’, but surely it is coming of age.
Leading SUV manufacturer Mahindra & Mahindra have sold 50,288 units of their compact SUV, the KUV100, since this car was launched in January 2016. One of the early entrants in this space, the KUV100 combined a small footprint with spacious interiors and rugged SUV looks, and was an immediate head-turner.
The highly-competitive sub-4-metre segment has seen a lot of action since then, with new launches every few months, and the baby Mahindra has done well to hold its own amidst this onslaught.
Speaking on the sales milestone, Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra said, “We would like to thank our customers for their support in achieving this milestone for the KUV100. The KUV100 has created an all-new SUV segment in the price range of Rs. 4.5 to 7 lakhs. It combines the appeal of an SUV and the practicality of a compact car, making it a compelling value proposition for buyers. The recent introduction of the new look, dual tone KUV100 has also resonated well with our customers and going forward, I am sure that the KUV100 will continue to scale new heights.”
