Datsun launched a new brand campaign in India called #ISayYes. Through this initiative Datsun aims to build a stronger connection with the youth, inspiring them to come forward and share their dreams and aspirations with the world.
The #ISayYes campaign will be a platform for young dreamers to share their ambitions through various social activities and storytelling. The campaign kicked off with a teaser video online, a first of the many more to come.
Commenting on the new initiative, Arun Malhotra, Managing Director, Nissan Motor India Pvt. Ltd., said, “Young Indians want to have a voice in society as they strive to achieve their dreams. They want to be heard, and Datsun understands this. We’ve been engaging with young people for four years since Datsun came to India. Our new #ISayYes campaign is designed to connect with the
energy of these young dreamers, further strengthen our bond with them, and encourage them to never give up.”
