Mahindra Adventure initiative will promote a series of adventure and motor sport events.
There will be a series of events throughout the year: Great Escapes, Challenges (sporting events organised by Mahindra Adventure), Multi-Day Escapes and support initiatives. For the first time, non-Mahindra vehicle owners will also get a chance to participate in the Mahindra Great Escapes by hiring fully prepared Mahindra vehicles, including the Thar, Scorpio and Bolero. They are also in the process of launching their Website, www.mahindraadventure.com, which will be a one-stop destination for all prospective participants.