Mercedes-Benz India have launched their second after-sales initiative in 2017, the ‘Advanced Assurance Programme’, to extend the warranty of their cars for up to six years.
The new initiative promises a host of benefits to its customers, who are currently offered the extended warranty programme for up to four years of operation of the vehicle, will now be offered an extended warranty for up to six years. The new programme will be launched in three periodic ownership options, and can be purchased any time before the completion of the third year of ownership. The new extended warranty has pan-India serviceability across any Mercedes-Benz dealership. The programme also promises to reduce the cast of the extended warranty price greatly compared to any existing one. The cost of insurance in the new ‘Advanced Assurance Programme’ will start at Rs 33,000 for the A-Class and go up to Rs 1.98 lakh for the S-Class. Mercedes-Benz have launched this effort in collaboration with Daimler Financial Services India and Reliance General Insurance.
Commenting on the launch of ‘Advanced Assurance Programme, Roland Folger stated,“‘My Mercedes My Service’ was launched last year with the objective of creating a new benchmark in the luxury car industry, whereby the customer gets to enjoy service excellence and the lowest cost of ownership for their cherished Mercedes-Benz vehicle. With an aim of providing complete peace of mind for patrons, Mercedes-Benz has introduced innovative service packages and flexible Finance & Insurance programmes from its group company, Daimler Financial Services. With the launch of ‘Advanced Assured Programme’ today, we have furthered deepened our customer commitment and offered yet another reason to buy a Mercedes-Benz. We are confident that the numerous benefits associated with ‘Advanced Assurance Programme’ will drive complete peace of mind for our discerning patrons and offer them an unparalleled ownership experience.”
Fred Weick, Managing Director & CEO, DFS India commented, “Daimler Financial Services India remains Mercedes-Benz’s preferred financial partner and has been offering truly innovative Finance & Insurance products for the brand’s customers for the last five years. Insurance business remains one of our key strengths and the launch of ‘Advanced Assurance Programme’ in collaboration with Reliance General Insurance is a reiteration of our commitment to creating the best customer experience. The ‘Advanced Assurance Programme’ packs a host of unique benefits and values and promises to become yet another preferred product from our portfolio.”
Rakesh Jain, CEO, Reliance General Insurance said, “We are delighted to be exclusive partners with Mercedes-Benz, a brand that stands for the aspiration, performance and perfection, in this initiative. This partnership reiterates our commitment to offer a wide range of customised products offering protection and deliver exemplary experience to customers at every stage of their product life cycle.”
Story: Sahej Patheja
