It was a night of music on the 26th as Nexa Music Lounge kicked off at the Hard Rock Café in Pune.
Nexa Music Lounge is a unique music experience launched by Nexa. It features Shaa’ir and Func’s Monica Dogra and Pentagram’s Vishal Dadlani, although the latter wasn’t present in this the show’s maiden voyage. Hosted at the Hard Rock Café, Pune, Monica Dogra, stole the show with her indie pop-rock stylings. Her recreated versions of popular international hit songs like KT Tunstall’s Black Horse and Cherry Tree, and The Beatles’ Come Together among others went down like a riot with the attending throng.
Nexa Music Lounge is Nexa’s attempt at forging a community of like-minded people who share the same taste in international music. It is the product of Sony Music India’s association with Nexa as they aim to create a platform for Indian artists to revert international records. The audience also stand to gain a lot as there are opportunities for them to attend live gigs and meet iconic artists. Nexa have asserted themselves as a lifestyle brand that a consumer would want to get associated with.
Vinay Pant, Assistant Vice President of marketing at Maruti Suzuki India Ltd said, “At Nexa we cater beyond the customer’s car purchase experience and believe in being a part of their lifestyle thereby providing them with new experiences throughout their journey with us.”
