In a bid to outdo others in being able to provide an innovative purchase experience, Chevrolet have partnered with Amazon.in for booking the upcoming Trailblazer SUV. Read on
Story: Team Car India
The experience of buying a car has long since moved on from being a simple visit to a showroom, putting down the cash needed and signing the necessary forms. While some manufacturers have experimented with lucrative offers, others have tried keeping the doors of their dealerships open till midnight on a chosen day of the year, Chevrolet have outdone them all. Believe it or not, Chevrolet have announced that they have partnered with Amazon.in for booking the upcoming Trailblazer SUV.
Bookings will open on October 21 and while customers can visit Chevrolet dealerships in person and book the vehicle, they will also have the option of using the convenience of an e-commerce platform in this first-of-its-kind initiative.
“The Chevrolet Trailblazer is a powerful car and it needs a powerful introduction. That’s why we are partnering with Amazon India, to change the way consumers can purchase a car. This is a first of its kind promotion for premium vehicles in the booming Indian e-commerce space and will enable us to create an entirely new and unique experience for Chevrolet Trailblazer customers. The evidence for e-commerce is compelling: around 65 million consumers in India will buy online this year against around 40 million in 2014. We found that many of our customers already refer to online platforms before they buy a vehicle, especially in the premium segment, and this new approach makes buying a Chevrolet car an even more consumer friendly process,” said Arvind Saxena, President and Managing Director, General Motors India.
The Chevrolet Trailblazer makes its debut on Amazon India beginning today, where customers can get all the information regarding the vehicle. Customers can book their car at a nominal booking amount on Amazon with an option of 100 per cent booking amount refund in case they change their mind. The Chevrolet Trailblazer’s online bookings received on Amazon.in will be fulfilled by the nearest dealership.
More details can be found at www.amazon.in/chevrolettrailblazer
General Motors India have also announced that they are shipping the first 3,000 left-hand-drive Chevrolet Beats to Mexico. The vehicles left the Mumbai Port Trust of Maharashtra and are expected to arrive in Mexico within eight weeks, with sales commencing in December 2015. “In 2015, we plan to export 20,000 vehicles, compared with just 1,000 vehicles last year. This number will further increase to approximately 50,000 vehicles in 2016, reinforcing our commitment to the Indian market and our strong local supplier base,” said Saxena.
