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Geneva 2015: Salon International de l’Auto

ROLLS-ROYCE

Rolls-Royce Serenity web

Serenity

The epitome of textile customisation as showcased by the British luxury marque, Serenity is an exclusive iteration of the Phantom. Sir Henry Royce’s maxim — “When it does not exist, design it” — is the source of inspiration once more. Serenity takes modern design and luxury to a new level with the use of silk, turning the interior into one of the most opulent in an automobile, ever. Silk can go on to define luxury in a previously unimagined way, and possibly even guarantee that every customer receives a completely unique design, with every single Rolls-Royce motor car.

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