Mercedes-Benz expand their operations down south after inaugurating the company’s 11th dealership this year in Calicut. This is a part of Mercedes-Benz’s 15 in 15 strategy – opening 15 new outlets across the country by the end of 2015.
Mercedes-Benz have invested over Rs 30 crore in developing a world class dealership and service centre. The new dealership is a joint venture with Bridgeway Motors and is spread across 28,000+ sq feet. 30 bookings have already been made, even before the inauguration of the dealership today.
Commenting on the occasion, Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, “We are extremely pleased to present the valued customers of Calicut with two state-of-art facilities and strongly establish Mercedes-Benz in Northern Kerala. Through the showroom and service centre we will be directly reaching out to our customers with our globally renowned product range, service offering and enthralling brand experience.”
“This affluent NRI customer base of Calicut which has experienced luxury abroad, has been instrumental in driving demand in this region. 2015 has been a remarkable year for us and we have been expanding into new as well as established markets pursuing our customer centric approach, and this world-class luxury dealership in Calicut is a result of this. There is a burgeoning demand for luxury cars in Calicut and Mercedes-Benz aims to capitalize on this by offering a superlative product and service range. We are confident that together with our partners Bridgeway Motors, we will be able to provide our customers the best luxurious experience that would engage them and keep them excited about the Three Pointed Star.”
